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“I used to think I was creating an “East-meets-West” style. But now I see more clearly. I think women all over the world are the same. They are both vulnerable and powerful at the same time. They desire to be both loved and respected. Our customers call us “the designer who understands women best.” My aim is to unleash the power of femininity, for women worldwide.”
GRACE CHEN, CHIEF DESIGNER AND FOUNDER OF GRACE CHEN COUTURE
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GRACE CHEN's BEAUTY PHILOSOPHY
静
"Serenity"
The ultimate beauty, romance, and temperament of Chinese culture.
深
"Profoundness"
...reflects the advancing attitude and strength in modern complexity with a rich history.
富
"Glamour"
The charisma from inside and out, the joy and shine that not only bring out the best of oneself but is also shared and appreciated by others.
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